Seasonal fashion trends are the fleeting fuel that powers overconsumption & waste. Driven by novelty, media & mass production, they keep the wasteful fashion machine lurching ever forward. Style, in contrast, remains constant over time. It reflects personal taste, identity & values, and is grounded in function, history, culture & subculture.
1. We believe that true style does not need to conform to seasonal fashion trends.
2. We believe in finding creative solutions to problems that make use of what we already have.
3. We believe in high-quality utilitarian goods that are fit for purpose & built to stand the test of time.
Service Record researches & sources vintage military surplus, deadstock & classic pieces from around the world that are inherently utilitarian, durable & functional.
These items are repurposed & resold for everyday modern life—reducing waste & resisting overproduction.
A percentage of all profits are donated to victims of war.